anthony@larksoft.com

I am a CEO, Executive Director, Mentor, Adviser and Technology Entrepreneur with over two decades of experience building start-up enterprises into industry leaders. Pioneering emerging technology solutions since the dotcom boom, I offer the strategic acuity and ability to understand a vision, develop a strategy and execute it. As founder and CEO of Bulletproof Networks (now Bulletproof Group, part of AC3) and ZipWorld (now Pacific Internet, part of Telstra), I have demonstrated an ability to turn disruptive technology into value-add business propositions, fuelling the subsequent scale, ASX-listing and multimillion-dollar exit of the award-winning, market-innovating organisations I founded.

I lean on my extensive career experience to help businesses make powerful decisions about their strategy, growth, governance and corporate activity. I can help with a specific phase a company is going through to transition from a startup, to help them grow more rapidly by focusing on what works and what doesn’t. I have extensive background knowledge of technology and how this can help a business remove friction and engage customers better, while getting more insights into their operations through data. I have been on both sides of mergers and acquisitions throughout my career, so can help guide companies through the potentially distracting processes of acquiring, being acquired or just raising capital.

I have also recently embarked on a new journey – building a business in the Digital Transformation industry. Accelera Group is a business that empowers businesses to disrupt their industry, through innovation and automation, to help them harness technology and do business differently. I have confirmed during my 18 years at Bulletproof before its acquisition by AC3 that Digital Transformation is a hugely exciting space. It has the potential to deliver business-changing outcomes in response to new buying behaviours and differently-driven customers engaging within their connected lives. The approaches being taken within the industry range from day-rate consultancy (often without a tangible outcome) through to simply moving a manual process to a SaaS product without improving the customer experience, and everything in between – with a few very exciting exceptions. I therefore believe the industry itself needs a disruptive new approach to truly deliver on the promise of helping organisations do business differently, so I’m building out a business that takes this approach..

I have been involved with the Pearcey Foundation (NSW) since 2009, helping to run and judge entrants for the annual Entrepreneur awards, which recognise mid-stage entrepreneurs in the ICT space.

I often find myself helping out or acting as a sounding board for a number of colleagues and friends who are starting or growing their businesses, and am also a mentor with the Macquarie University Incubator.

More places to find me:

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