anthony@larksoft.com

I am a CEO, Executive Director, Mentor, Adviser and Technology Entrepreneur with over two decades of experience building start-up enterprises into industry leaders. Pioneering emerging technology solutions since the dotcom boom, I offer the strategic acuity and ability to understand a vision, develop a strategy and execute it. As founder and CEO of Bulletproof Networks (now Bulletproof Group, part of AC3) and ZipWorld (now Pacific Internet, part of Telstra), I have demonstrated an ability to turn disruptive technology into value-add business propositions, fuelling the subsequent scale, ASX-listing and multimillion-dollar exit of the award-winning, market-innovating organisations I founded.

I lean on my extensive career experience to help businesses make powerful decisions about their strategy, growth, governance and corporate activity. I can help with a specific phase a company is going through to transition from a startup, to help them grow more rapidly by focusing on what works and what doesn’t. I have extensive background knowledge of technology and how this can help a business remove friction and engage customers better, while getting more insights into their operations through data. I have been on both sides of mergers and acquisitions throughout my career, so can help guide companies through the potentially distracting processes of acquiring, being acquired or just raising capital.

I have also recently embarked on a new journey – building a business in the Digital Transformation industry. Accelera Group is a business that empowers businesses to disrupt their industry, through innovation and automation, to help them harness technology and do business differently. I have confirmed during my 18 years at Bulletproof before its acquisition by AC3 that Digital Transformation is a hugely exciting space. It has the potential to deliver business-changing outcomes in response to new buying behaviours and differently-driven customers engaging within their connected lives. The approaches being taken within the industry range from day-rate consultancy (often without a tangible outcome) through to simply moving a manual process to a SaaS product without improving the customer experience, and everything in between – with a few very exciting exceptions. I therefore believe the industry itself needs a disruptive new approach to truly deliver on the promise of helping organisations do business differently, so I’m building out a business that takes this approach..

In February 2020 I joined the board of neobank in1bank, Limited as a non-executive director. in1bank Ltd. has been granted Australia’s 3rd Restricted Banking Licence from The Australian Prudential Regulation Authority (APRA). The key objective for in1bank is to be a trusted, secure and safe Digital Bank which provides a superior digital customer experience through the adoption of proven modern and agile technologies, and by offering innovative banking products and services. My position on this board is giving me exposure to the deep world of the banking sector and regulatory environment that surrounds it, such as APRA, ASIC and others.

I have been involved with the Pearcey Foundation (NSW) since 2009, helping to run and judge entrants for the annual Entrepreneur awards, which recognise mid-stage entrepreneurs in the ICT space. In 2021, I became the NSW Chair of Pearcey Foundation.

I often find myself helping out or acting as a sounding board for a number of colleagues and friends who are starting or growing their businesses, and am also a mentor with the Macquarie University Incubator.

More places to find me:

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